Mobile marketing - Wikipedia


marketing mobile

What Is Mobile Marketing? First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go. Mobile Marketing Magazine is an online magazine for the mobile marketing industry. Discover the latest tech news and learn how to make mobile work. Mar 29,  · Mobile App Marketing: Pre-Launch. The pre-launch phase is arguably the most important step in the app marketing process. Typically, the first phases of your mobile app marketing strategy should focus on brand awareness and visibility. Here are 67 steps to help you successfully market your mobile app to your target demographic.

What is Mobile Marketing? Overview & Resources

If you want to market your mobile app successfully, you need to begin strategizing before development even begins. The pre-launch phase is arguably the most important step in the app marketing process. Here are 67 steps to help you successfully market your mobile app to your target demographic. Planning far in advance will give you adequate time to prepare for the hard launch, allowing you to foresee any contingencies that marketing mobile occur.

Pro Tip: When scheduling your launch date, pay attention to events that are going on in your space that have the potential to overshadow your app. One of the most common pre-launch pitfalls is not doing market research properly. At the very beginning of the development phase, you should identify the key players in your specific app category.

App Annie provides tons of useful app market data. Try to envision the ideal user- What characteristics and traits do they marketing mobile in common? Ask yourself who your app is for and how your target audience could benefit from your features. What features do they like and dislike the most? Pro Tip: An app aimed at the year old demographic is going to need a much different approach than an app made for millennial. Be smart marketing mobile using certain language, gifs, marketing mobile, emojis, etc.

The chances that your app has some existing competition in the app market are very high as there are millions of apps to choose from, marketing mobile.

Make a list of your top 5 competing apps, their current price, monetization model, ranking, pros and cons, and notable reviews. You could even marketing mobile as far as making a competitive matrix to determine how your app compares.

Think about what would make your app stand out in contrast to your competitors. These are important considerations that should influence your entire app marketing approach. With the information gathered from the last point, you can determine what makes your app unique and capitalize on those elements throughout your messaging.

If you have a strong UVP, your user acquisition will be a lot easier because a your users will know right away what problem the app will solve for them, and b word of mouth will spread like wildfire. Define brand messaging and positioning. Once you have a story and messaging that resonates with users, and the app provides a great experience in achieving their goal, the positive reviews and ratings will roll in. Customers buy into the reason the brand was created, marketing mobile, not just the features it provides, marketing mobile.

Pro Tip: Marketing mobile a brand voice. Who is behind the app? The purpose of a style guide is to ensure similar design styles are used across all of your marketing channels. Having a document keep track of your color and font choices will be extremely useful especially if you have a larger team.

This will ensure that your branding remains consistent. One of the most overlooked aspects of marketing a new app is PR initiatives and reaching out to influencers, publications, marketing mobile, tech bloggers, etc. Make a list of these contacts that might be interested in writing about your app. Connect with them and ask to mention your app when it is released, marketing mobile. Also, try to work out a promotion strategy with them.

You need backlinks for your website to gain any type of visibility on Google. This will give you a good idea of where you should be getting app mentions. Journalists and bloggers will appreciate the chance to look at your app before launching.

You can ramp up your efforts after launch. Pro Tip: Outreach to local press, publications, influencers such as bloggers, marketing mobile, YouTubers, podcasters. Share your thoughts on a good post they may have published and let them know why they marketing mobile be interested in reviewing your app.

Positive comments are always a good way to get a relationship going. Keep your pitch to journalists short and sweet with a link to your press kit or landing page. Create a website, microsite, or landing page. Creating a pre-launch landing page or at the very least a video trailer for your app has become a must-do.

In addition to building a buzz around your app, having a pre-launch website is also a great way to get some early SEO by beginning to build your domain authority. Email is not the most innovative tactic to drive mobile user acquisition per say, but it remains an essential part of a good marketing plan. When you set up your website, collect emails so you can keep your followers updated and let them know when it launches, when you have new updates and features, etc. You can also boost downloads by promoting visits to your website via mobile to download your app with a mobile smart app banner.

Mobile app monetization is done in a variety of ways, from in-app purchases, to ad-supported, and subscription-based. App Store Optimization involves optimizing your App Store page to rank higher in search results and convert at a higher rate. Once your app is ranked highly in search for a certain keyword, it will continue to rank for months after. Hook users with the app marketing mobile A great title is your chance to hook marketing mobile in and get them to click on your app to discover marketing mobile. Include a keyword in the title for best results.

Keyword research is probably the most crucial part of ASO. Pro Tip: Conduct keyword research and create a set of long and short tail keywords, marketing mobile.

Always include features and benefits the user will get out of the app, marketing mobile. Add screenshots and video iOS and Google Play both allow for a short video preview of your app. Use this to show off gameplay, marketing mobile, demo functions, and convince users to try it out. Select the right app category Try choosing a less competitive category so your app can rank higher in.

Keep in mind that you need to make sure the category is relevant to your app. Pro Tip: Marketing mobile sure you have all your logos, marketing mobile, screenshots, and images ready in different sizes and required file formats marketing mobile easy upload to the app store and use on different online channels.

Also, make sure your first two screenshots are the most exciting. Test your icon, screenshots, app video, marketing mobile, and descriptions to boost conversions.

Change this by localizing your app. Build up a blog months in advance of launching. Here are several benefits of content marketing for your app:. SlideShare can help you reach thousands of readers who may be interested in giving your app a try, marketing mobile.

From there, you can link directly to your website or landing page. Facebook, Instagram, Twitter, LinkedIn, Pinterest, marketing mobile, and other social platforms let you expand your web presence and allow you to directly communicate with your target audience.

If your app targets specific age groups, identify the social platforms that are most popular with people in this demographic and focus on them. Make sure you consider the following:. Creating a page for your app on Facebook alone gives you a platform to share news, updates, and even how-tos or exclusive app tips. Pro Tip: Claim a username for your app on all platforms, marketing mobile.

StumbleUpon for example, allows users to search for and discover new content that is tailored to their interests. Gathering social content and materials ahead of time will expedite the social posting process.

C reate a social posting calendar and schedule posts ahead of time. Get creative with your content and c reate a demo video, i nfographics, and capture interesting screenshots of key features. Pro Tip: Not all content you promote needs to promote your product.

Try producing interesting and engaging content that has the potential to go viral. There are many cases in which this has proven to be a huge success. Took a look at these 7 apps that are doing an amazing job with content marketing. Plan your content distribution in advance.

Planning any marketing initiative well in advance is a must, but content promotion is especially important, marketing mobile. It will help you stay on track, remaining consistent with your digital presence. Promoting content around your app marketing mobile is just the beginning. Post company updates, features, etc. Create a hashtag and use it in posts when appropriate. Post and share not only promotional but entertaining marketing mobile engaging content related to your app in order to build a community behind it.

Pro Tip: Consider social media marketing tools like Buffer to help you out. Find where people are talking about the problem your app solves, marketing mobile. You can also use them to track where people are talking about your app directly by setting up a branded marketing mobile alert, marketing mobile. Such as coupons. Offer limited time promo codes for free downloads, in-app purchases, or points.

Running a contest can get your app a lot of attention online. This marketing mobile from Social Media Examiner shows the engagement and barriers to entry for each choice:. Source: Social Media Examiner. Showcase 5-star reviews on the site, social, marketing mobile, and everywhere else, marketing mobile.

Make sure reviews are authentic, or else your brand will seem in-genuine. Asking for a review after a two week period is statistically the best time. Pro Tip: Use testimonials not only on your website, marketing mobile, but in ads, social posts, marketing mobile, and on your app store page.

Create a press kit page and post it on your website.


Mobile Marketing and Advertising | Mobile Marketing Magazine


marketing mobile


Mobile Marketer provides in-depth journalism covering impactful news and trends shaping mobile marketing and advertising. We cover mobile marketing trends, search, AR/VR, mobile-driven tech and platforms, messaging and more. Mobile Marketer is a leading industry publication operated by . What Is Mobile Marketing? First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go. Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment.